We are a blooming South African active and casual wear brand that combines fitness, fashion, functionality and unconventional creativity in unique and comfortable clothing made from the highest quality fabric. Our #BloomingBoldly Collection 2021 celebrates the real strength, passion, bravery, happiness, fierceness and power of each Fitbury female. Our fitness clothing is designed with blooming flower clusters, textures and bold colours fashionably fabulous for all shapes, sizes, colours and personalities – because you were born to bloom in every season of your life!
The Blooming Boldly Collection captures the art of authenticity and unconventional creativity. It celebrates the real strength, passion, bravery, happiness, fierceness and power of each Fitbury female. The inspiring artist, Jana Aspeling, created the flower cluster designs for each fitness range. These unique shapes, textures and colours are sublimated on the highest quality squat-proof fitness fabric. Every stitch is sewn with love by proudly South African seamstresses in a locally owned facility. We ensure that every item of clothing has creative flair and contributes to the local economy.